We are a dynamic wholesale distributor and supply chain solutions provider, dedicated to bringing innovative products to markets that drive positive change in sustainable economic, environmental, and social movements. Our mission is to build strong, collaborative partnerships where business meets purpose, ensuring that every product we deliver aligns with our commitment to creating a healthier, more sustainable world. We believe in the power of purposeful business, transforming markets with integrity, innovation, and a deep commitment to sustainability - making a meaningful impact to communities and the planet.
All About Us
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DISTRIBUTION & SUPPLY CHAIN
AUSTRALIA
NEW ZEALAND
MALAYSIA
CHINA
AFRICA
SOUTH AMERICA
FMCG
FOOD & BEVERAGE
PANTRY
SNACKS & CONFECTIONERY
HOUSEHOLD
HOTEL SUPPLIES
YOUR LOCAL & INTERNATIONAL MERCHANT SPECIALIZING IN
WE'RE HERE TO BUILD STRONG COLLABORATIVE PARTNERSHIPS
DRIVE INNOVATION, SUPPORT LOCAL COMMUNITIES, AND PROMOTE HEATHIER, MORE SUSTAINABLE FUTURE.
..WHERE BUSINESS MEETS PURPOSE
01
Vision
To become a trusted global trading bridge that connects the world’s industrial, agricultural, and consumer needs— supporting economic development, food security, and sustainable supply chains.
Our propositions to our broad-base stakeholders, partners, buyers and sellers are nothing short of value-adding and invigorating, beginning with our bespoke business philosophy that is designed for any bricks-and-mortar businesses across divides.
02
Mission
At New Wave Frontier, our mission is to deliver quality-assured products at globally competitive prices. We empower businesses in fast-growing and underserved markets with agile, reliable supply chain solutions. With a strong commitment to sustainability, we aim to build ethical, transparent trade networks that create long-term value across borders.
03
Sustainability
At New Wave Frontier, we are endeavoured to develop innovative solutions for businesses to grow and prosper based on our shared-prosperity philosophy across Asia Pacific and beyond. We are in the business of helping businesses grow whether for buyers or sellers, in ways that achieve common goals of broadening market presence, garnering larger market share and improving profit yields to both involved.
Our propositions to our broad-base stakeholders, partners, buyers and sellers are nothing short of value-adding and invigorating, beginning with our bespoke business philosophy that is designed for any bricks-and-mortar businesses across divides.
04
Trust & Values
We believe in shared values, uniting as global citizens through trade to create benefits for the economy, society, and the environment. At the heart of our mission is the commitment to championing an ethical, equitable, and responsible business ecosystem. Our core ethical values guide our governance and compliance, ensuring adherence to diverse laws while upholding high business standards.
1. Sustainability: We are dedicated to environmental stewardship and taking actions that benefit the planet.
2. Integrity: Transparency and ethical conduct are central to everything we do.
3. Innovation: We continuously seek advancements in healthy product development.
4 Health & Wellness: We provide products that support healthier lifestyles and well-being.
Elevating our food standards
Eat better, Live better
