New Wave Frontier is delighted to announce our partnership with Soumah of Yarra Valley, the notable and award-winning winemaker from the Yarra Valley of Victoria, Australia. With the introduction of the exceptional Soumah wines in our Frontier Wine’s portfolio, we are pleased to announce the launch of our Frontier Wine Campaign, ‘The Love Affair Down Under’ in Malaysia, Vietnam and Maldives.
Soumah’s award-winning wines need no introduction and amongst them are their recent win of the most coveted award from Decanter World Wine Award in September 2020, held in London. Its 2018 Equilibrio Chardonnay won the title 'Best in Show', Platinum medal and praiseworthy 97 Points.
The Yarra Valley’s cool climate allows Soumah to specialise in wine styles and varieties typical of northern Italy namely Savarro, Pinot Grigio, Ai Fiori (Rosata), Brachetto, Marzemino, Nebbiolo and Barbera as well as varieties from south-eastern France namely Pinot Noir, Chardonnay, Shiraz and Viognier. Their most awarded wines are Chardonnay and Pinot Noir, with recent recognitions for their Viognier and Syrah as well as the northern Italian varieties of Nebbiolo, Brachetto, Pinot Grigio and Savarro (or Savagnin).
We are more than thrilled to be part of Soumah’s wine-making legacy, of which the world should know. Calling all Wine Importers from Malaysia, Vietnam and Maldives to join us in savouring the award-winning wines, passionately produced by Soumah of Yarra Valley.